The website of Dutch Luxury Design as an online marketing platform

Our society has changed and business innovation is also taking place in the art market. Increasingly, the demand-driven economy is gaining the upper hand over the supply-driven economy. The driving force behind this is change in purchasing motives and purchasing behaviour. We experience this mainly from the increase in interaction on our website. More and more people orientate themselves first on the Internet before a visit or purchase is made.

Our mission: Supporting artists with marketing and their career and creating opportunities to sell their art on the international market and to provide art lovers and collectors with a unique portfolio of art.

We see that the online art platform of Dutch Luxury Design functions more and more as a marketing platform. That is why we invest more in the infrastructure and its marketing. The driving force behind this is two-sided. On the one hand, aimed at generating economies of scale, choice and reliability on the demand side. On the other hand, on functionality, network effects and findability of the art platform in the market.

Creating opportunities

Our website functions as an online marketing platform and enables artists to promote their artworks and any workshops or other services in a growing international market with more and more online applications. Our platform also serves as a useful source of options in various contemporary art and data that connects art lovers and art buyers directly with artists of their choice.

As an artist you want to create opportunities to sell your art. That starts with marketing. Our first goal is therefore to help artists with marketing and promotion and in building relationships with art lovers. The second goal is to enable artists to convert these art lovers and art buyers into customers and sell their art objects or services. The third goal is to support artists in the development of their career and business.
Our activities are therefore focused on:

• Marketing, sales and mediation of art and art collections
• Advice on pricing policy and business (career) development
• Establishing connections between art lovers and buyers and artists
• Individual support with marketing & communications.

Five reasons why it is important for contemporary artists to participate in our art platform as part of their marketing:

With our marketing instruments we reach large numbers of art lovers and art buyers and offer artists the opportunity to expand their market reach. We offer artists the opportunity to focus on their own target group by personalizing individual messages and the opportunity to sell their art objects directly online through their own webshop section.

1. Stand out in the crowded international art market
To stand out as an artist, you will have to invest more and more time and money in marketing. You will have to compete with platforms that are known and trusted and where a greater choice is presented. It helps to participate in our art platform because you outsource an important part of your marketing as part of your own marketing mix

2. Direct contact with art lovers and art buyers
Our art platform offers the opportunity for art lovers and art buyers to contact you directly in their customer journey, for example to make an appointment to visit your studio and to make a purchase.

3. Growth and scalability
Our art platform brings artists, art lovers and art buyers together through various networks, allowing artists to quickly expand their target group. This way you increase your market reach and brand awareness. You can expand and adapt your online offering and in this way respond to developments in the art market to increase sales opportunities.

4. Reaching and attracting technology users
Many art lovers and art buyers use online channels such as Google, Social Media platforms and mobile phone technology to research and purchase art. Some users even prefer to interact online rather than physically going to a gallery. By participating in our art platform you reach this target group

5. Business development and communication support
In the current dynamics of the market, artists will have to focus on entrepreneurship in addition to the creative and technical aspects of their profession. Matters such as pricing policy, finance and marketing & communication play an important role in this. Dutch Luxury Design provides advice and support.

Services to artists

If you are looking for a way to bring yourself to the attention of your target group as an artist and to promote and sell your artwork more effectively, it is useful to know more about what our art platform has to offer you.

Inquire about a more detailed explanation of our services:
margreet@dutchluxurydesign.com of +31 (0)683 707830.

For art lovers and collectors and interior architects and designers

We help new and experienced art lovers and collectors, with our broad and changing portfolio, to discover and buy art. They enjoy a curated offer with a wide variety, the opportunity to see art objects of their choice 'in real life' at our gallery in Buren, personal guidance and advice and the benefits of a reliable party that guarantees payment and delivery.

Work and visiting address

Our working and visiting address is in our gallery at Voorstraat 1, 4116 BC Buren (Gld).
Click here for more information about the current exhibition and opening times.